HiMOTIV is a health & fitness rewards platform that incentivizes people to be active and exercise. Users can track their physical activities (e.g. running, cycling, walking) to earn points that can be redeemed for rewards and discounts. HiMOTIV is the health & fitness loyalty program that provides the motivation and incentives that people people need to counter the health issues associated with today's sedentary lifestyles and inactivity, e.g. obesity, diabetes, heart disease, stress, anxiety.