Founded in 2010, Alessandra Rich has become a sought-after brand in contemporary women’s ready to wear. Her signature long dresses have a distinctive aesthetic that evolve from a desire to create emotions and a self-assured femininity, alluring for other women above all. They are grown-up dresses with a cheeky sense of humour, with which Alessandra Rich woman yields to the trend without giving up daily luxury. Capitalizing on the discovery of an edgy sophistication, Alessandra Rich collections establish new codes for fashion in wich the woman is the main subject.