WELCOME TO HAGEN DIRECT A PASSION FOR PETS. A BLUEPRINT FOR SUCCESS. You went into the pet industry because you love pets. It seems we have a lot in common. Hagen has been creating innovative products to keep pets healthy and happy for more than 50 years—a significant achievement in today’s ever-changing world. In fact, we were one of the very first to enter the pet supply industry, starting out in 1955 as a one-man importer and exporter of birdseeds. Today, we’ve grown to become one of the world’s most respected designers and manufacturers of seven categories of pet supplies. We’ve remained a thriving family-owned company by developing a steady stream of innovative pet products, treating clients as partners, and helping pet store owners generate business. Our success is due, in large part, to your efforts, and the close relationships we’ve built with specialty stores like yours. You know pets. You know Hagen. You know your business. Now we’d like to partner with you by offering a ...