Kaitlinwoolley.com
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- Title
- Kaitlin Woolley – Assistant Professor of Marketing
- Meta Description
- Kaitlin Woolley is an Assistant Professor of Marketing at the Samuel Curtis Johnson Graduate School of Management. Kaitlin studies consumer motivation and goal pursuit, with a focus on understanding what consumers value when pursuing their goals and how to use this to increase goal persistence. She also researches the influence of goal conflict on consumer…
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