The Lean Brandâ„¢ Book by Jeremiah Gardner: How Continuous Brand Innovation Disrupts Markets, Builds Emotional-Value, and Eliminates Waste.
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The Lean Brand is about brand innovation. It is optimized for disruptive brand-formation and is centered around experimentation, iteration, and the elimination of branding waste (yes...you might not need a logo!). The Lean Brand provides a scalable framew