Managingchange.com
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- Title
- Strategic Interactive Marketing - Welcome to Managing Change - Innovative, market driven, interactive, multi-channel distribution strategies.
- Meta Description
- Managing Change web site provides information on 1 to 1 marketing, as per Don Peppers and Martha Rogers, mass customisation (customization), as per B. Joseph Pine II, the use of the new interactive mediums, business process improvement and re-engineering, and component based development (CBD) We take a market driving, customer focussed, process enabling approach. Managing Change specialises in strategic business analysis. It is based in Hampshire, England, UK under the direction of Alan Cooper
- Meta Keywords
- Managing Change, 1 to 1 marketing, marketing 1 to 1, 1 to 1, one to one, 1:1, relationship marketing, marketing, micro marketing, Don Peppers, Martha Rogers, custom products, custom services, customization, customisation, mass customisation, mass customization, B. Joseph Pine II, business process improvement, financial services, insurance, customer interaction, lifetime value, LTV, customer loyalty, loyalty, interactivity, learning relationship, competitive advantage, customer, customer satisfaction, brand, brand management, advertising, customer information, customer aquisition, customer differentiation, strategic marketing, strategic alliance, strategy, technology, electronic commerce, business process re-engineering, Michael Hammer, James Champy, market driven, customer focus, interactive mediums, Internet, web-tv, I-tv, kiosks, telephone, mobiles, pagers, personal digital assistants (PDAs), component based development, CBD, Alan Cooper