Multimodalmetaphor.com
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- Title
- E M M A – Exploring Multimodal Metaphor in Advertising
- Meta Description
- Exploring Multimodal Metaphor (and Metonymy) in Advertising Project reference: EMMA-658079 MARIE SKŁODOWSKA-CURIE ACTIONS H2020-MSCA-IF-2014 Metaphor and metonymy are key tools in communication, particularly when abstract ideas or emotions are discussed. While extant literature addresses metaphor in language and images, little has dealt with the combination of metaphor and metonymy in the multimodal context of…
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- WordPress, Google Analytics, jQuery, spin.js, twemoji
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